How to start a small local SEO business

Few days back, me and one of my friend were discussing on, how to hook clients from local market to increase business. As we all know for professional like search engine optimiser (SEO), the field is wide open as far as clients are concerned. But have you ever wondered how to get local domestic client?

Well everyone needs to get some quick client’s. Here lemme tell you, how can you get started in this industry and also how can you build a customer/client.

Some client will have a website, others will not at all. There are lots of approaches to contacting these businesses. I suggest you to find 20 businesses that you would like to approach. You have to go and find them by yourself.

Now you need to set aside an entire day, say about 30-45 min for each business. Look for their website, their profile and check for a few simple basic SEO things, such as optimized title and header tags, w3c validation, content needs, backlinks, etc. and write up a few points for each business.

Next step is to list out their major keywords, for that you can use keyword site scan feature for each business. Keywords should be 2-4 words in length that you would think that most people would use if they were looking for their service. Be sure to include the name of their business and their domain name, remember this will help them to rank in local search.

Use IBP, web ceo or run a keyword ranking report and see how they fare in the rankings, and print out this report. Be sure to do your homework on local search, and know what things they could do to jump into local search, but more importantly you need something, that makes you stand out from the rest of the herd, so they know why they should.

Spend the next day visiting these businesses and talking to owners and managers (be sure to bring business cards, dress nice & should look professional). Tell them you specialize in search marketing and whatever your niche is, and have a few tips to help their business to grab business leads. Listen first & see what their needs are and what they are doing about them, if anything. Give them your SEO suggestions for their site and the ranking report, and do it in a no obligation way. Briefly tell them what your services could do to help them out, and ask if they are interested in discussing it further.
If the business does not have a website, suggest how a website could help them. Even if you don’t design websites, you can work with a business or individual that does and offer it as a service along with your SEO services.

Of course there is much more work involved than this, but these steps you can start on today to get yourself ahead in the growing field of SEO.

Ask yourself, why anyone would choose you over anyone else. If you can come up with an attention grabbing answer then success is assured.

In the end, work hard for all of your clients, going much further than giving them 100% in the beginning until you can prove to them that you know what you’re doing and can bring results. Those clients will begin recommending your services to other clients, and your business will continue to grow, eventually outside of your local area. The goal should be that you are the only choice; second-best would be to show you are the strongest candidate.

Trouble Getting an Appointment?

Now here's a creative way to find a job or a good way to build personal brand.

This video has gone viral and has had over 821,514 views on YouTube.



Target a Google ad at the company/person you want to hire you.

Alec Brownstein needed a job, and his Goal was to get a job working for a top creative director in New York.
So he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the world’s best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone.

The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to crack.

The cool thing was he heard from four of the five creative directors that he targeted. He interviewed with all four of them and received a job offer from two of them.

Google Ranking Factors - On-Page Optimisation Tips

Here am providing you little information about improving your website's visibility in the Google search results. Don’t forget that if you’re optimizing a page with targeted keywords than you must follow Google guidelines and avoid Keyword stuffing.

Several search engines, considers keyword density as part of their search algorithm. Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to.

In my opinion don’t use negative SEO practice and never try by filling pages with keywords, it may harm your site's ranking.

Always check your webpage’s Keyword Density with this formula (# of Keyword Uses ÷ Total # of Terms on the Page)

Below are the information’s on Keyword-Specific Google Ranking.

1. Keyword Use Anywhere in the Title Tag: - Title tag is definitely the most important when used correctly. Title tag therefore needs to be carefully constructed in such a way that it increases your website's position in the SERP, and it is attractive enough to encourage a surfer to click on your link.

2. Keyword Use as the First Word(s) of the Title Tag: - Including the keywords in the Title tag increases the relevance of your web page, when someone searches the web with that keyword.

3. Keyword Use in the Meta Description Tag & Meta Keywords Tag: - My new recommendation for this tag is not to worry too much about it. Today it appears that, similar to the Meta keywords tag, the information you place in this tag is NOT given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo's. It's important to note that the snippet the engines use will vary, depending on what the searcher typed into the engine.

4. Keyword Use Anywhere in the H1 Headline Tag: - I believe that by adding these heading tags, and if you can logically use keywords in them, you're providing additional emphasis on your keywords. Make sure a H1 tag appears close to the top of the page and keyword Use as the First Word(s) in the H1 Tag.

Keyword Use in other Headline Tags ( h2-keywords- h6)

5. Keyword-Focused Anchor Text from Internal Links: - Anchor text is the visible hyperlinked text on the page. Good practice to make sure that you use the keyword phrase that you’re targeting on those web pages.

6. Keyword Use in Image Alt Text: - Alternative text is important and required on images, a good rule of thumb for alternative text is to keep it between 5 and 15 words. Use Your SEO Keywords.

7. Keyword Use in the Domain Name (e.g. www.keyword.com):- I have ranked sites alone on this factor and when you are in a very competitive industry this may be what separates the men from the boys.

Use of Keyword in the sub-domain Name (e.g. keyword.seobaiju.com)

Interesting - Economic Angle

It is the month of August, on the shores of the Black Sea. It is raining, and the little town looks totally deserted. It is tough times, everybody is in debt, and everybody lives on credit.

Suddenly, a rich tourist comes to town.

He enters the only hotel, lays a 100 Euro note on the reception counter, and goes to inspect the rooms upstairs in order to choose one.

The hotel proprietor takes the 100 Euro note and runs to pay his debt to the butcher.

The butcher takes the 100 Euro note, and runs to pay his debt to the pig farmer.

The pig farmer takes the 100 Euro note, and runs to pay his debt to the supplier of his feed and fuel.

The supplier of feed and fuel takes the 100 Euro note and runs to pay his debt to the town’s prostitute that in these hard times, gave her "services" on credit.

The hooker runs to the hotel, and pays off her debt with the 100 Euro note to the hotel proprietor to pay for the rooms that she rented when she brought her clients there.

The hotel proprietor then lays the 100 Euro note back on the counter so that the rich tourist will not suspect anything.

At that moment, the tourist comes down after inspecting the rooms, and takes his 100 Euro note, after saying that he did not like any of the rooms, and leaves town.

No one earned anything. No one produced anything. However, the whole town is now without debt, and looks to the future with a lot of optimism.....

And that, ladies and gentlemen, is how the United States Government is doing business today.

Social Media Do's and Don'ts

You may have an online presence and may have developed a great online personality but it doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; until and unless you’re not maintaining those thing properly.

Lemme tell you how to improve and where you need to focus in terms of online branding. So here are some essential do's and don’ts when using social media.

Be active: Be active in relevant member groups, forums and associations and add value by posting useful links or just comments that offer some information that will help establish a candidate as someone who knows things about their niche and area of expertise.

Get recommendations: Get connected to professional networks and try to get recommendations from former employers and current supervisors is always good. If possible look outside of your organizations and get some valuable recommendations and get endorsed by clients, business partners and leaders that carry weight.

Fastidious Selection: Be careful with what information needs to be posted. A good practice is to restrict posting personal information that may not be relevant to professional career growth and development. You must know that Social media when used the wrong way can backfire and put at risk a job offer or even your current job. I am amazed that people still post "I hate my job" on Facebook / Twitter or complain about their boss without thinking of the possible complications. Then they're surprised if, all of a sudden, they don't have a job.

Don't talk about current or past employers: Show attention and make sure not to displeasure you’re current or past employers in your online profiles. Also, if you are currently employed, keep in mind any confidentiality and conduct agreements you may have signed to ensure you are not violating any terms.

Don't share personal information: can discuss regarding business and the emerging trends of industry, but limit posting information on your personal life coz it can be a subject of major examination by recruiters and hiring managers. So never show your bad hobbies or activities on your public profile.

Don't use inappropriate photos: be very selective in posting your personal photos and use your judgment to ensure that these photos are perfect also make sure you’re not posting any inappropriate language.

Don’t spam: And last but not least, the biggest no-no of them all. It is harmful and might even get you banned or penalized.

Always remember that using social media for an online personality is becoming a basic necessity in the virtual world. Hope these do’s and don’ts will help you develop a well-rounded approach to using social media. How about you the reader?

How to Keep Clients Happy

Few tips which can make your clients happy!

Approach for Details: Build your Customer Questionnaire to get enough details or information from the client regarding the website like their primary keywords, geo target regions, and main competitors etc. This helps you to set your clients project goals to chase!

SEO Process: Update your clients about SEO process and the amount of time it’s gonna take to get listed on major Search Engine Result Pages (SERP). They must know that getting in organic search is a long time process. Help them understand the process and show them the results you have achieved over the period. Your SEO weekly or monthly report will help them understand that you are capable enough to bring site top in SERP. So be detailed in your reports and also it should be the best one :)

Take Initiatives: If it’s a promotional season and it’s an e-commerce website inform the clients to run a campaign having a discount in the website before the competitors do that. Deliver a best result by optimizing banner and landing page. Well in few cases you may not have the access on the website to make changes and you have to depend on the client himself, in such cases inform them the importance of implementing campaign at the earliest.

Deliverables: Make sure you’re delivering all possible project results like Traffic/Hits, Keyword ranking, Goal Conversion etc. Always use the best web analytics software to provide all possible traffic results.

Last thing what I would like to say is help them to understand SEO report, spend some time with them via phone or the best possible way to make them understand. Remember – “Success of the project will depend on client satisfaction”. Having a healthy and happy relationship with the client is all about! So maintain your client relationships and sing along…

Dont say sorry

Short time ago I was thinking about why a person says sorry..? In relationships sooner or later we all say & do dumb things not out of meanness, but because of frustration, stress or any number of other emotions. It depends again on what you were sorry for, and your real intent behind what you said or did.

Socially it can become a real pain in the ass. I play volleyball and I play with someone I don't want to say sorry when mistakenly I smash the ball on net. I say I'm sorry one time to my partners at the beginning of the match and then I never say it again.

Whatever, it seems that just saying sorry isn't always enough. I'm not suggesting this strategy in your relationships, but you might want to develop some similar tactics or rules regarding this issue so you can avoid any negative outcomes.

Well today i just thought like to write something different, its not at all related to SEO. Hope very soon am gonna come up with some new post on online promotion.

Facebook Page Optimization for your business pages

Facebook Pages are increasingly becoming a “second home page” for businesses online. Well definitely there are lots of benefits in having a Facebook business pages. Facebook Pages also have SEO benefits because they show up very high in search results for your brand or product. One is also able to control the landing page when a user first visits your Facebook Page.

SEO is important to all that you post on the internet related to your business brand or product. Growing your social media connections on Facebook is greatly aided by simple SEO tactics. You can do a lot to maximize your brand's exposure to search engines through your Facebook business page.

Using Flash or Facebook’s own markup language, developers like us can create custom entry pages. There are very useful applications for creating a custom page. It allows you to add almost any code to boxes that can be displayed on your Wall or Boxes tab. Even I am also using this to add campaigns of business promo. The images reside on my own server or from other uploading websites and I used html to display the images and text and pull them to the facebook page. Just about anything you can think of can be done with Facebook Pages.

Typically, when you add links in Facebook or other social media websites, the HREF tag includes the attribute “rel=’nofollow’” which tells Google or any other search engine crawler not to give link-back credit to the link. This is done to discourage spammers from using these sites to add links in order to get backlink credit. However, links added to “boxes” or on “wall tab” using Facebook apps that allow hyper text markup language are not included the “nofollow” attribute, if you’re thinking to customize your FB page, although you do need to know at least some html. The only real constraint is the dimensions of the main area and the side column.

Hmm anyways the more content you have on your facebook page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. Content is still king so what you post beyond URLs can influence your search ability.

Strategic Internet Marketing Guides

In the history of the Internet, there have been an alerting number of websites that caught people's attention for a while, but then eventually lost their temptingness. So just jumping into the fray just because your business competitors are doing so is not a valid reason. But nowadays website becomes an essential part of every profession and if you are into the business, an owner of small, medium or big company, or just a freelancer you must have your own website.

A professional or a company without a website is like a salesman without his business card. Your website is your shop window and it is open 24/7. Promoting your web site is the next step after having designed and developed one. The best way to do this on the web is by using the search engines.

Search engine optimization is not an exact science. Nobody really knows how the search engines determine where a site will rank in the search engine result pages. You'll have to continually fine-tune your website and analyze your competitor’s website to improve your positioning. Unfortunately, it still doesn’t end there. There are a number of off-page factors that determine how well your website will rank.

Too many people concentrate all their efforts on their home page, but the content on other pages can be far more highly focused — meaning better search engine optimization and more qualified visitors. Remember, the more traffic you get, the more sales you can make — so taking a little time to update your on-page SEO can mean more than just better search engine rankings.

Well, these days in the search engine world, peoples are manipulating webpage to give an artificial boost in the search engine rankings for their website. Search engine optimization spam continues to be a problem for the SEO industry as it tries to move past the perceptions of mainstream advertisers. When under-ethical techniques are used, trust is abused and the efforts of the SEO/SEM industry are called into question.

Blogs and forums are amazing and essential communication technologies, both of which are used heavily in the daily conduct of our business. In some cases, blogs and certain forums also have established high PR values for their documents. These two factors make them targets of unethical SEOs looking for high-PR links back to their websites or those of their clients. An emerging form of SEO spam is found in the misuse of user-input media formats such as Wikipedia. Fortunately, Google’s new algorithm appears to be on the cutting edge of SEO spam detection and prevention.

Hope this article gonna help you to stay up to date while developing strategies for your Internet marketing campaigns, and gives your company a high Return on Investment.

Now list your website on Microsoft Bing

Microsoft Bing is here, with a pretty background. I went ahead this morning and verified my blog, but it was not listed properly on Bing, so here is the step for you to do the same, what i did to get listed on Bing:

A. Now go to the Bing Webmaster Center at: http://www.bing.com/webmaster/. You will have to create a Windows Live account to log in or you can use Your existing Gmail/yahoo e-mail address, which will be your Windows Live ID.

B. After logging in, click the “Add a Site” button with Sitemap Url.

C. After submitting the form you have to add some verification code to your site (either XML or a META tag). This is not as hard as it sounds just need to copy paste on your website header section.

D. Sit back and wait for Bing to “CRAWL" your website.