Friday, March 6, 2009

Effective way to make killer Landing Pages

Let' talk about lead capture page or the landing page, can say its one of the best SEO practice to drive your traffic and getting leads.

Here are few tips in creating a productive landing page that converts visitors on a very huge percentage.

First: Offer something that is free like a freebie in exchange for your visitor's email address. You can offer a special report it could be anything related to your business or a sample of your paid product to your visitor in exchange for their details such as name and email address. I very much endorse this method of building your mailing list.

Second: The landing page must be written in a professional manner. When writing your landing page content, treat it as if you are writing a sales letter. While you are not necessarily making someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Third: Landing page shouldn't have any other links to any other page. The best practice is to include your opt-in form and perhaps important disclaimers and terms. Always keep the links and navigation to a minimum.

Fourth: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

Fifth: If you are a smaller company, another method for increasing your landing page effectiveness is to learn from others in your space. Establish an online competitive set that you would be interested in. Benchmark their various strengths and weaknesses via quantitative measures and reverse engineer what works best.

Sixth: Great e-mail marketing strategies, doesn't involve e-mail alone. It also covers the Web pages people land on when they click through from the message to follow the call to action. You can get a great open rate and a very impressive CTR, but if the landing page doesn't carry the reader through to the goal, it's pointless.

Here are some e-mail marketing tips for creating more effective landing pages.

  • We've all seen landing pages that tell you exactly what the e-mail told you - no more, no less. Why a reader likes to land there? Why don’t you make them click through to the next step? Send them to the next step directly from the e-mail.
  • Don't just send your people to home page, this will make people search for what you've told them is there. Take them straight to the landing page.
  • Your Call to Action button should match with your Landing Page. You're engaging readers by telling them about something, then setting an expectation for what they'll find when they click through. If it's "order now," they expect to land on a page to begin the order process. If you’re promoting a new product with a link to "learn more," readers expect to land on a page with more information. If it's "read the full article," they expect to land on a page with the full article. Be sure you deliver on the call -to -action's promise.
  • Define a Clear Path and be sure you have a route in mind. If you aren’t clear on what readers should do, how can they be?
  • Look and Feel of landing page should be consistent with the E-mail. Repeat your benefit-oriented headline also having the same image on the landing page and in the e-mail quickly lets readers know they're in the right place.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

It's easy to read these tips and agree; it's much harder to implement them. But it's worth the effort.
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Tuesday, March 3, 2009

How to track high end mobile visits on your website

Now a days people talks lots about Google Failure, I don't think that Google can be called a failure just because of some server problem or because of other problems. Well the fact is that Google search is really reliable and up to date and as a search engine I prefer Google and I hope we all :)

Okay today I thought to write some interest thing so I came up with Google Analytics most powerful feature, the Advanced Segments – Beta. Segments which let you group certain types of visits together. Those who are into SEO they gotta good feature to generate reports, a new tab above my Google Analytics Dashboard - Advanced Segments, new Beta feature.
What exact is this feature ? Well it filters which makes easier to see what your visitors are doing on your site, the default ones including

  • All Visits
  • New Visitors
  • Returning Visitors
  • Paid Traffic
  • Non-paid Traffic
  • Search Traffic
  • Direct Traffic
  • Referral Traffic
  • Visits with Conversions
  • Visits from iPhones
  • Non-bounce Visits

The interesting part is the Custom Segments..Yeah now you can track your iphone, ipod, Android & PalmOS visitors.

You can filter particular visits and for enabling this new visitors segment is easy: click on the drop down menu at the top right of any report next to the text “Advanced Segments”, or left side under Settings Advanced Segments Beta and select “Create a new advanced segment”. This will lead you to a page where you can Drag and drop dimensions and metrics into the boxes to create a visit segment. Advanced segments allow you to choose what types of visits you want to be considered when generating the data for a report.

What is Metrics and Dimensions ?

  • Dimensions are Visitors, Content, E-Commerce, Traffic sources and Systems.
  • Metrics: Site usage, Content, E-Commerce and Goals.

How to Apply the iPhone filter to the default reports ?

From the Advanced Segments drop-down, click on “Create a new advanced segment”, and create a segment with 2 criteria. Drag “Operating System” under the “Systems” dimension into the target area with the dotted-line border,
and type “iPhone” into the “Value” field. Click “Add ‘or’ statement” to get a second target area, and do the same for iPod or for Android. Then, you can name your segment “High-end mobile or Anything” and see that traffic in Analytics.

These all feature shows that Google is gearing into mobile analytics market and its very tough competition for other mobile analytic service provider. Even though its a challenge for other web analytics marketeers.

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