Now list your website on Microsoft Bing

Microsoft Bing is here, with a pretty background. I went ahead this morning and verified my blog, but it was not listed properly on Bing, so here is the step for you to do the same, what i did to get listed on Bing:

A. Now go to the Bing Webmaster Center at: http://www.bing.com/webmaster/. You will have to create a Windows Live account to log in or you can use Your existing Gmail/yahoo e-mail address, which will be your Windows Live ID.

B. After logging in, click the “Add a Site” button with Sitemap Url.

C. After submitting the form you have to add some verification code to your site (either XML or a META tag). This is not as hard as it sounds just need to copy paste on your website header section.

D. Sit back and wait for Bing to “CRAWL" your website.

Backlinks the main building blocks to good SEO

For those of you new to SEO might be wondering what a backlink is and why they are important. you might have come across the term "backlink" at least once while reading anything about Search Engine Optimization or SEO.

Well Backlinks are links that are directed towards your website also knows as Inbound links.
We(SEO) believes that the number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

You might be thinking what is Quality Backlinks, For example, if a webmaster has a website about SEO Services, and received a backlink from another website about SEO Services, then that would be more relevant in a search engine's assessment than say a link from a site about Bangalore Travels. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Building Quality backlinks is one of the most important factors in Search Engine Optimization.It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.

A backlink could be considered as a Quality Backlink if1. The Theme of the backlinking website is the same as your website.2. It links to your website with the keyword (keyphrase) that you are trying to optimize for.

You can use below given keyphrases to search for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL", "Add Article" etc. Most of the results could be quality potential backlinks.

SEO Service, Local Search and SPAM

Why bother with SEO, if Google will provide you with an easy shortcut to the top?

I was doing analysis for my blog and got shocked with the google local search listing results. More than one local business vertical with 6 to 7 bogus listings all with the same phone number even. This is just wrong. Some companies create fake listings and fake addresses because they can only appear in the city their address is in.

Local search spam is similar in that hijacked local listings may be tricking your customers in much the same way. Combat map spam with awareness. If you are a member of a national organization, include this information on your site and if there are any alerts or important information about these kinds of issues in your industry or local area, link to them so your customers can be aware.


It may be a good idea to make your customers aware of any scams that they may encounter by alerting them to the existence of the issue.

I'm a local search expert, so I'm really looking forward to hearing your opinion.

Effective way to make killer Landing Pages

Let' talk about lead capture page or the landing page, can say its one of the best SEO practice to drive your traffic and getting leads.

Here are few tips in creating a productive landing page that converts visitors on a very huge percentage.

First: Offer something that is free like a freebie in exchange for your visitor's email address. You can offer a special report it could be anything related to your business or a sample of your paid product to your visitor in exchange for their details such as name and email address. I very much endorse this method of building your mailing list.

Second: The landing page must be written in a professional manner. When writing your landing page content, treat it as if you are writing a sales letter. While you are not necessarily making someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Third: Landing page shouldn't have any other links to any other page. The best practice is to include your opt-in form and perhaps important disclaimers and terms. Always keep the links and navigation to a minimum.

Fourth: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

Fifth: If you are a smaller company, another method for increasing your landing page effectiveness is to learn from others in your space. Establish an online competitive set that you would be interested in. Benchmark their various strengths and weaknesses via quantitative measures and reverse engineer what works best.

Sixth: Great e-mail marketing strategies, doesn't involve e-mail alone. It also covers the Web pages people land on when they click through from the message to follow the call to action. You can get a great open rate and a very impressive CTR, but if the landing page doesn't carry the reader through to the goal, it's pointless.

Here are some e-mail marketing tips for creating more effective landing pages.

• We've all seen landing pages that tell you exactly what the e-mail told you - no more, no less. Why a reader likes to land there? Why don’t you make them click through to the next step? Send them to the next step directly from the e-mail.
  
• Don't just send your people to home page, this will make people search for what you've told them is there. Take them straight to the landing page.
• Your Call to Action button should match with your Landing Page. You're engaging readers by telling them about something, then setting an expectation for what they'll find when they click through. If it's "order now," they expect to land on a page to begin the order process. If you’re promoting a new product with a link to "learn more," readers expect to land on a page with more information. If it's "read the full article," they expect to land on a page with the full article. Be sure you deliver on the call -to -action's promise.
• Define a Clear Path and be sure you have a route in mind. If you aren’t clear on what readers should do, how can they be?
• Look and Feel of landing page should be consistent with the E-mail. Repeat your benefit-oriented headline also having the same image on the landing page and in the e-mail quickly lets readers know they're in the right place.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

It's easy to read these tips and agree; it's much harder to implement them. But it's worth the effort.

How to track high end mobile visits on your website

Now a days people talks lots about Google Failure, I don't think that Google can be called a failure just because of some server problem or because of other problems. Well the fact is that Google search is really reliable and up to date and as a search engine I prefer Google and I hope we all :)

Okay today I thought to write some interest thing so I came up with Google Analytics most powerful feature, the Advanced Segments – Beta. Segments which let you group certain types of visits together. Those who are into SEO they gotta good feature to generate reports, a new tab above my Google Analytics Dashboard - Advanced Segments, new Beta feature.
What exact is this feature ? Well it filters which makes easier to see what your visitors are doing on your site, the default ones including

• All Visits
• New Visitors
• Returning Visitors
• Paid Traffic
• Non-paid Traffic
• Search Traffic
• Direct Traffic
• Referral Traffic
• Visits with Conversions
• Visits from iPhones
• Non-bounce Visits

The interesting part is the Custom Segments..Yeah now you can track your iphone, ipod, Android & PalmOS visitors.

You can filter particular visits and for enabling this new visitors segment is easy: click on the drop down menu at the top right of any report next to the text “Advanced Segments”, or left side under Settings Advanced Segments Beta and select “Create a new advanced segment”. This will lead you to a page where you can Drag and drop dimensions and metrics into the boxes to create a visit segment. Advanced segments allow you to choose what types of visits you want to be considered when generating the data for a report.

What is Metrics and Dimensions ?

• Dimensions are Visitors, Content, E-Commerce, Traffic sources and Systems.
• Metrics: Site usage, Content, E-Commerce and Goals.

How to Apply the iPhone filter to the default reports ?

From the Advanced Segments drop-down, click on “Create a new advanced segment”, and create a segment with 2 criteria. Drag “Operating System” under the “Systems” dimension into the target area with the dotted-line border,
and type “iPhone” into the “Value” field. Click “Add ‘or’ statement” to get a second target area, and do the same for iPod or for Android. Then, you can name your segment “High-end mobile or Anything” and see that traffic in Analytics.

These all feature shows that Google is gearing into mobile analytics market and its very tough competition for other mobile analytic service provider. Even though its a challenge for other web analytics marketeers.

Improve your business with customer feedback

There are many companies that claim's they "satisfy" nearly every customer they have. Well in my opinion the larger the customer, the more difficult it becomes. Still, developing companies are announcing customer satisfaction ratings that would lead the public to believe they've never mixed up an order or missed a deadline. We all knows business customers and consumers alike are aware of what's real and what's not :)

When customers make the decision - and the effort - to give honest, unbiased feedback, they take it seriously. Don't squander the chance to find out what they really think.

One of the many fears of companies is often negative feedback, to know what customers are thinking, businesses have to ask. But failing to recognize and fix negative customer experiences can harm a company, its reputation and its future sales. If a business is not proactively soliciting feedback from customers - its reputation may be at risk.

See it's impossible to track everything that's being said about your business or product online. Even you can see businesses without a web presence like the local candy shop or pizza shop, they are still being talked about on review sites like Yelp or Yahoo, without even knowing it. Don’t be afraid of negative feedback. Businesses should proactively solicit feedback from customers at every opportunity and be timely about it - while the experience is still fresh. While it may come as a surprise to many businesses, the majority of feedback that is proactively solicited is positive. You know what? 60 percent of online shoppers provide feedback about a shopping experience, and are more likely to give feedback about a positive experience than a negative one.

Share customer feedback throughout the organization. Responsibility for customer feedback extends beyond the marketing department. When everyone in a company - from owner, to customer service, to sales knows what customers are thinking - business decisions will be better informed. In many businesses, the employee receiving the feedback will not move critical feedback up the management chain due to the possible repercussions. Establishing top-down responsibility will encourage employees to share feedback that could be crucial to improving your business. Another key is to keep customers in the loop about how their feedback was used and thank them for it, whether it was positive or negative. While good employee-customer relationships are critical, take a dim view of company policies that value those relationships at all costs. Employee incentives shouldn't be offered based on customer loyalty - it's too tempting to bury negative customer feedback.

Do something with the feedback you get. It's easy to talk about negative and positive reviews, and there is a lot of data about the effects of reviews on sales and consumer confidence, but the real key is figuring out what this feedback means to you as a business.

Offering a suggestion box isn't enough to improve customer satisfaction and service. A suggestion box or a survey doesn't provide a mechanism for dialogue between a customer and a retailer, nor does it fix a problem that may have just happened. Customer feedback and the power of reviews can be extended beyond just online business.

Remember, customers know nobody's perfect, the effective and best SEO Service can deliver good result - what you really want for your business online.

Does Google Sites required search engine optimization

Today Google launched a new website called Google Sites and you know the great thing is what JotSpot is working on Google infrastructure and has been re-launched as Google Sites. I never thought these kinda surprises from Google. It’s very impressive thing and I am very much excited about it.

As Google says like we gonna love Google Sites because it gives a centralize information from videos to presentations and share your site with just a few people, your entire organization, or the world.

Now building sites is like editing a document so it shows that no need of any other persons help. You might be thinking like I don’t know that much HTML funda, don’t worry man those who don’t know coding part they also can create sites in few steps, we can say in single click. So why to think just get started, just show your creativity and start a new site.

The best thing is you can invite other person and give access to your friend circle so that they also can update or edit your site which keeps your own site up to date.
To get started with Google Sites, you'll first need to sign up for the Google Apps edition that's right for you (if you're not already a Google Apps user). Start the sign-up process at:

http://sites.google.com

You can quickly gather a variety of information in one place -- including videos, calendars, presentations, attachments, and gadgets – and easily share it for viewing or editing with a small group, their entire organization, or the world. Search with Google You can search across Google Sites pages and content using powerful Google search technology. You'll find specific pages and documents instantly, the same way you would on Google.com.

Every thing is almost clear now the question arises is does SEO help required for Google Sites?
How seo works here? Etc etc…First lets have fun with Google sites and have some more information on it then I guess we can reach some solution or some where….