Thursday, November 26, 2009

Social Media Do's and Don'ts

You may have an online presence and may have developed a great online personality but it doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; until and unless you’re not maintaining those thing properly.

Lemme tell you how to improve and where you need to focus in terms of online branding. So here are some essential do's and don’ts when using social media.

Be active: Be active in relevant member groups, forums and associations and add value by posting useful links or just comments that offer some information that will help establish a candidate as someone who knows things about their niche and area of expertise.

Get recommendations: Get connected to professional networks and try to get recommendations from former employers and current supervisors is always good. If possible look outside of your organizations and get some valuable recommendations and get endorsed by clients, business partners and leaders that carry weight.

Fastidious Selection: Be careful with what information needs to be posted. A good practice is to restrict posting personal information that may not be relevant to professional career growth and development. You must know that Social media when used the wrong way can backfire and put at risk a job offer or even your current job. I am amazed that people still post "I hate my job" on Facebook / Twitter or complain about their boss without thinking of the possible complications. Then they're surprised if, all of a sudden, they don't have a job.

Don't talk about current or past employers: Show attention and make sure not to displeasure you’re current or past employers in your online profiles. Also, if you are currently employed, keep in mind any confidentiality and conduct agreements you may have signed to ensure you are not violating any terms.

Don't share personal information: can discuss regarding business and the emerging trends of industry, but limit posting information on your personal life coz it can be a subject of major examination by recruiters and hiring managers. So never show your bad hobbies or activities on your public profile.

Don't use inappropriate photos: be very selective in posting your personal photos and use your judgment to ensure that these photos are perfect also make sure you’re not posting any inappropriate language.

Don’t spam: And last but not least, the biggest no-no of them all. It is harmful and might even get you banned or penalized.

Always remember that using social media for an online personality is becoming a basic necessity in the virtual world. Hope these do’s and don’ts will help you develop a well-rounded approach to using social media. How about you the reader?

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Wednesday, November 25, 2009

How to Keep Clients Happy

Few tips which can make your clients happy!

Approach for Details: Build your Customer Questionnaire to get enough details or information from the client regarding the website like their primary keywords, geo target regions, and main competitors etc. This helps you to set your clients project goals to chase!

SEO Process: Update your clients about SEO process and the amount of time it’s gonna take to get listed on major Search Engine Result Pages (SERP). They must know that getting in organic search is a long time process. Help them understand the process and show them the results you have achieved over the period. Your SEO weekly or monthly report will help them understand that you are capable enough to bring site top in SERP. So be detailed in your reports and also it should be the best one :)

Take Initiatives: If it’s a promotional season and it’s an e-commerce website inform the clients to run a campaign having a discount in the website before the competitors do that. Deliver a best result by optimizing banner and landing page. Well in few cases you may not have the access on the website to make changes and you have to depend on the client himself, in such cases inform them the importance of implementing campaign at the earliest.

Deliverables: Make sure you’re delivering all possible project results like Traffic/Hits, Keyword ranking, Goal Conversion etc. Always use the best web analytics software to provide all possible traffic results.

Last thing what I would like to say is help them to understand SEO report, spend some time with them via phone or the best possible way to make them understand. Remember – “Success of the project will depend on client satisfaction”. Having a healthy and happy relationship with the client is all about! So maintain your client relationships and sing along…

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Tuesday, November 17, 2009

Dont say sorry

Short time ago I was thinking about why a person says sorry..? In relationships sooner or later we all say & do dumb things not out of meanness, but because of frustration, stress or any number of other emotions. It depends again on what you were sorry for, and your real intent behind what you said or did.

Socially it can become a real pain in the ass. I play volleyball and I play with someone I don't want to say sorry when mistakenly I smash the ball on net. I say I'm sorry one time to my partners at the beginning of the match and then I never say it again.

Whatever, it seems that just saying sorry isn't always enough. I'm not suggesting this strategy in your relationships, but you might want to develop some similar tactics or rules regarding this issue so you can avoid any negative outcomes.

Well today i just thought like to write something different, its not at all related to SEO. Hope very soon am gonna come up with some new post on online promotion.

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Wednesday, November 11, 2009

Facebook Page Optimization for your business pages

Facebook Pages are increasingly becoming a “second home page” for businesses online. Well definitely there are lots of benefits in having a Facebook business pages. Facebook Pages also have SEO benefits because they show up very high in search results for your brand or product. One is also able to control the landing page when a user first visits your Facebook Page.

SEO is important to all that you post on the internet related to your business brand or product. Growing your social media connections on Facebook is greatly aided by simple SEO tactics. You can do a lot to maximize your brand's exposure to search engines through your Facebook business page.

Using Flash or Facebook’s own markup language, developers like us can create custom entry pages. There are very useful applications for creating a custom page. It allows you to add almost any code to boxes that can be displayed on your Wall or Boxes tab. Even I am also using this to add campaigns of business promo. The images reside on my own server or from other uploading websites and I used html to display the images and text and pull them to the facebook page. Just about anything you can think of can be done with Facebook Pages.

Typically, when you add links in Facebook or other social media websites, the HREF tag includes the attribute “rel=’nofollow’” which tells Google or any other search engine crawler not to give link-back credit to the link. This is done to discourage spammers from using these sites to add links in order to get backlink credit. However, links added to “boxes” or on “wall tab” using Facebook apps that allow hyper text markup language are not included the “nofollow” attribute, if you’re thinking to customize your FB page, although you do need to know at least some html. The only real constraint is the dimensions of the main area and the side column.

Hmm anyways the more content you have on your facebook page the greater your content density score with Google; however, keep in mind that each tab you create has a separate URL from the search engine perspective. Content is still king so what you post beyond URLs can influence your search ability.

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