Monday, August 30, 2010

Trouble Getting an Appointment?

Now here's a creative way to find a job or a good way to build personal brand.

This video has gone viral and has had over 821,514 views on YouTube.

Target a Google ad at the company/person you want to hire you.

Alec Brownstein needed a job, and his Goal was to get a job working for a top creative director in New York.
So he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the world’s best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone.

The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to crack.

The cool thing was he heard from four of the five creative directors that he targeted. He interviewed with all four of them and received a job offer from two of them.

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