Strategic Internet Marketing Guides

In the history of the Internet, there have been an alerting number of websites that caught people's attention for a while, but then eventually lost their temptingness. So just jumping into the fray just because your business competitors are doing so is not a valid reason. But nowadays website becomes an essential part of every profession and if you are into the business, an owner of small, medium or big company, or just a freelancer you must have your own website.

A professional or a company without a website is like a salesman without his business card. Your website is your shop window and it is open 24/7. Promoting your web site is the next step after having designed and developed one. The best way to do this on the web is by using the search engines.

Search engine optimization is not an exact science. Nobody really knows how the search engines determine where a site will rank in the search engine result pages. You'll have to continually fine-tune your website and analyze your competitor’s website to improve your positioning. Unfortunately, it still doesn’t end there. There are a number of off-page factors that determine how well your website will rank.

Too many people concentrate all their efforts on their home page, but the content on other pages can be far more highly focused — meaning better search engine optimization and more qualified visitors. Remember, the more traffic you get, the more sales you can make — so taking a little time to update your on-page SEO can mean more than just better search engine rankings.

Well, these days in the search engine world, peoples are manipulating webpage to give an artificial boost in the search engine rankings for their website. Search engine optimization spam continues to be a problem for the SEO industry as it tries to move past the perceptions of mainstream advertisers. When under-ethical techniques are used, trust is abused and the efforts of the SEO/SEM industry are called into question.

Blogs and forums are amazing and essential communication technologies, both of which are used heavily in the daily conduct of our business. In some cases, blogs and certain forums also have established high PR values for their documents. These two factors make them targets of unethical SEOs looking for high-PR links back to their websites or those of their clients. An emerging form of SEO spam is found in the misuse of user-input media formats such as Wikipedia. Fortunately, Google’s new algorithm appears to be on the cutting edge of SEO spam detection and prevention.

Hope this article gonna help you to stay up to date while developing strategies for your Internet marketing campaigns, and gives your company a high Return on Investment.

Now list your website on Microsoft Bing

Microsoft Bing is here, with a pretty background. I went ahead this morning and verified my blog, but it was not listed properly on Bing, so here is the step for you to do the same, what i did to get listed on Bing:

A. Now go to the Bing Webmaster Center at: http://www.bing.com/webmaster/. You will have to create a Windows Live account to log in or you can use Your existing Gmail/yahoo e-mail address, which will be your Windows Live ID.

B. After logging in, click the “Add a Site” button with Sitemap Url.

C. After submitting the form you have to add some verification code to your site (either XML or a META tag). This is not as hard as it sounds just need to copy paste on your website header section.

D. Sit back and wait for Bing to “CRAWL" your website.

Backlinks the main building blocks to good SEO

For those of you new to SEO might be wondering what a backlink is and why they are important. you might have come across the term "backlink" at least once while reading anything about Search Engine Optimization or SEO.

Well Backlinks are links that are directed towards your website also knows as Inbound links.
We(SEO) believes that the number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

You might be thinking what is Quality Backlinks, For example, if a webmaster has a website about SEO Services, and received a backlink from another website about SEO Services, then that would be more relevant in a search engine's assessment than say a link from a site about Bangalore Travels. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Building Quality backlinks is one of the most important factors in Search Engine Optimization.It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines.

A backlink could be considered as a Quality Backlink if1. The Theme of the backlinking website is the same as your website.2. It links to your website with the keyword (keyphrase) that you are trying to optimize for.

You can use below given keyphrases to search for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL", "Add Article" etc. Most of the results could be quality potential backlinks.

SEO Service, Local Search and SPAM

Why bother with SEO, if Google will provide you with an easy shortcut to the top?

I was doing analysis for my blog and got shocked with the google local search listing results. More than one local business vertical with 6 to 7 bogus listings all with the same phone number even. This is just wrong. Some companies create fake listings and fake addresses because they can only appear in the city their address is in.

Local search spam is similar in that hijacked local listings may be tricking your customers in much the same way. Combat map spam with awareness. If you are a member of a national organization, include this information on your site and if there are any alerts or important information about these kinds of issues in your industry or local area, link to them so your customers can be aware.


It may be a good idea to make your customers aware of any scams that they may encounter by alerting them to the existence of the issue.

I'm a local search expert, so I'm really looking forward to hearing your opinion.

Effective way to make killer Landing Pages

Let' talk about lead capture page or the landing page, can say its one of the best SEO practice to drive your traffic and getting leads.

Here are few tips in creating a productive landing page that converts visitors on a very huge percentage.

First: Offer something that is free like a freebie in exchange for your visitor's email address. You can offer a special report it could be anything related to your business or a sample of your paid product to your visitor in exchange for their details such as name and email address. I very much endorse this method of building your mailing list.

Second: The landing page must be written in a professional manner. When writing your landing page content, treat it as if you are writing a sales letter. While you are not necessarily making someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Third: Landing page shouldn't have any other links to any other page. The best practice is to include your opt-in form and perhaps important disclaimers and terms. Always keep the links and navigation to a minimum.

Fourth: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

Fifth: If you are a smaller company, another method for increasing your landing page effectiveness is to learn from others in your space. Establish an online competitive set that you would be interested in. Benchmark their various strengths and weaknesses via quantitative measures and reverse engineer what works best.

Sixth: Great e-mail marketing strategies, doesn't involve e-mail alone. It also covers the Web pages people land on when they click through from the message to follow the call to action. You can get a great open rate and a very impressive CTR, but if the landing page doesn't carry the reader through to the goal, it's pointless.

Here are some e-mail marketing tips for creating more effective landing pages.

• We've all seen landing pages that tell you exactly what the e-mail told you - no more, no less. Why a reader likes to land there? Why don’t you make them click through to the next step? Send them to the next step directly from the e-mail.
  
• Don't just send your people to home page, this will make people search for what you've told them is there. Take them straight to the landing page.
• Your Call to Action button should match with your Landing Page. You're engaging readers by telling them about something, then setting an expectation for what they'll find when they click through. If it's "order now," they expect to land on a page to begin the order process. If you’re promoting a new product with a link to "learn more," readers expect to land on a page with more information. If it's "read the full article," they expect to land on a page with the full article. Be sure you deliver on the call -to -action's promise.
• Define a Clear Path and be sure you have a route in mind. If you aren’t clear on what readers should do, how can they be?
• Look and Feel of landing page should be consistent with the E-mail. Repeat your benefit-oriented headline also having the same image on the landing page and in the e-mail quickly lets readers know they're in the right place.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

It's easy to read these tips and agree; it's much harder to implement them. But it's worth the effort.

How to track high end mobile visits on your website

Now a days people talks lots about Google Failure, I don't think that Google can be called a failure just because of some server problem or because of other problems. Well the fact is that Google search is really reliable and up to date and as a search engine I prefer Google and I hope we all :)

Okay today I thought to write some interest thing so I came up with Google Analytics most powerful feature, the Advanced Segments – Beta. Segments which let you group certain types of visits together. Those who are into SEO they gotta good feature to generate reports, a new tab above my Google Analytics Dashboard - Advanced Segments, new Beta feature.
What exact is this feature ? Well it filters which makes easier to see what your visitors are doing on your site, the default ones including

• All Visits
• New Visitors
• Returning Visitors
• Paid Traffic
• Non-paid Traffic
• Search Traffic
• Direct Traffic
• Referral Traffic
• Visits with Conversions
• Visits from iPhones
• Non-bounce Visits

The interesting part is the Custom Segments..Yeah now you can track your iphone, ipod, Android & PalmOS visitors.

You can filter particular visits and for enabling this new visitors segment is easy: click on the drop down menu at the top right of any report next to the text “Advanced Segments”, or left side under Settings Advanced Segments Beta and select “Create a new advanced segment”. This will lead you to a page where you can Drag and drop dimensions and metrics into the boxes to create a visit segment. Advanced segments allow you to choose what types of visits you want to be considered when generating the data for a report.

What is Metrics and Dimensions ?

• Dimensions are Visitors, Content, E-Commerce, Traffic sources and Systems.
• Metrics: Site usage, Content, E-Commerce and Goals.

How to Apply the iPhone filter to the default reports ?

From the Advanced Segments drop-down, click on “Create a new advanced segment”, and create a segment with 2 criteria. Drag “Operating System” under the “Systems” dimension into the target area with the dotted-line border,
and type “iPhone” into the “Value” field. Click “Add ‘or’ statement” to get a second target area, and do the same for iPod or for Android. Then, you can name your segment “High-end mobile or Anything” and see that traffic in Analytics.

These all feature shows that Google is gearing into mobile analytics market and its very tough competition for other mobile analytic service provider. Even though its a challenge for other web analytics marketeers.

Improve your business with customer feedback

There are many companies that claim's they "satisfy" nearly every customer they have. Well in my opinion the larger the customer, the more difficult it becomes. Still, developing companies are announcing customer satisfaction ratings that would lead the public to believe they've never mixed up an order or missed a deadline. We all knows business customers and consumers alike are aware of what's real and what's not :)

When customers make the decision - and the effort - to give honest, unbiased feedback, they take it seriously. Don't squander the chance to find out what they really think.

One of the many fears of companies is often negative feedback, to know what customers are thinking, businesses have to ask. But failing to recognize and fix negative customer experiences can harm a company, its reputation and its future sales. If a business is not proactively soliciting feedback from customers - its reputation may be at risk.

See it's impossible to track everything that's being said about your business or product online. Even you can see businesses without a web presence like the local candy shop or pizza shop, they are still being talked about on review sites like Yelp or Yahoo, without even knowing it. Don’t be afraid of negative feedback. Businesses should proactively solicit feedback from customers at every opportunity and be timely about it - while the experience is still fresh. While it may come as a surprise to many businesses, the majority of feedback that is proactively solicited is positive. You know what? 60 percent of online shoppers provide feedback about a shopping experience, and are more likely to give feedback about a positive experience than a negative one.

Share customer feedback throughout the organization. Responsibility for customer feedback extends beyond the marketing department. When everyone in a company - from owner, to customer service, to sales knows what customers are thinking - business decisions will be better informed. In many businesses, the employee receiving the feedback will not move critical feedback up the management chain due to the possible repercussions. Establishing top-down responsibility will encourage employees to share feedback that could be crucial to improving your business. Another key is to keep customers in the loop about how their feedback was used and thank them for it, whether it was positive or negative. While good employee-customer relationships are critical, take a dim view of company policies that value those relationships at all costs. Employee incentives shouldn't be offered based on customer loyalty - it's too tempting to bury negative customer feedback.

Do something with the feedback you get. It's easy to talk about negative and positive reviews, and there is a lot of data about the effects of reviews on sales and consumer confidence, but the real key is figuring out what this feedback means to you as a business.

Offering a suggestion box isn't enough to improve customer satisfaction and service. A suggestion box or a survey doesn't provide a mechanism for dialogue between a customer and a retailer, nor does it fix a problem that may have just happened. Customer feedback and the power of reviews can be extended beyond just online business.

Remember, customers know nobody's perfect, the effective and best SEO Service can deliver good result - what you really want for your business online.

NGO in Bangalore - Get more lift from search

Search Engine Optimization (SEO) services for Non Government Organizations (NGOs) is a personal project of mine that aims to help NGOs better pursue their objectives by achieving a better online presence. With such, the NGO should be able to communicate, organize and carry out its activities such as raising funds from investors, donors, building brand identity, online visibility, finding buyers for products & services.

The contributions made by Non-Government organizations (NGOs) play a vital role in moulding a better society for us to live in and, what better way I can contribute to further development of these NGOs than what I do the best.

I’ll be closely working with NGOs to understand their objectives, target audience and the competitive environment to create a comprehensive, tailored SEO. My process is proven, ethical, data-driven, transparent and technology-enabled, which allows focusing on the areas that change the game in SEO.

Search Engine Optimization (SEO) is a key driver of business results and it requires a world-class agency to achieve this goal. My seo services offer to drive improved search marketing performance.

SEO Services for Bangalore based NGOs includes Keyword research, Competitive analysis, Social Strategies, Web page-level audits and recommendations, Link optimization, Link building strategies, Content optimization, Preferred Landing Page optimization, Local Search Optimization, Post-click conversion analysis, Rank analysis and traffic measurement, Customized scoring and reporting, International SEO.

If you’re Non Government Organizations Trust (NGOs) and looking for an SEO services? Let’s get started on your NGO project.

Contact now and I’ll get back to you with a search engine optimization / search engine marketing package customized to your marketing needs.

Does Google Sites required search engine optimization

Today Google launched a new website called Google Sites and you know the great thing is what JotSpot is working on Google infrastructure and has been re-launched as Google Sites. I never thought these kinda surprises from Google. It’s very impressive thing and I am very much excited about it.

As Google says like we gonna love Google Sites because it gives a centralize information from videos to presentations and share your site with just a few people, your entire organization, or the world.

Now building sites is like editing a document so it shows that no need of any other persons help. You might be thinking like I don’t know that much HTML funda, don’t worry man those who don’t know coding part they also can create sites in few steps, we can say in single click. So why to think just get started, just show your creativity and start a new site.

The best thing is you can invite other person and give access to your friend circle so that they also can update or edit your site which keeps your own site up to date.
To get started with Google Sites, you'll first need to sign up for the Google Apps edition that's right for you (if you're not already a Google Apps user). Start the sign-up process at:

http://sites.google.com

You can quickly gather a variety of information in one place -- including videos, calendars, presentations, attachments, and gadgets – and easily share it for viewing or editing with a small group, their entire organization, or the world. Search with Google You can search across Google Sites pages and content using powerful Google search technology. You'll find specific pages and documents instantly, the same way you would on Google.com.

Every thing is almost clear now the question arises is does SEO help required for Google Sites?
How seo works here? Etc etc…First lets have fun with Google sites and have some more information on it then I guess we can reach some solution or some where….

Anchor Text Optimization

The visible hyperlinked text on the page, the words which are hyper linked to the hidden urls are called Anchor Text Optimization. Most of all this kind of pattern usage has been applied in search engine algorithms to raise the relevance of the "target" or the "landing page" URL for the keywords appearing within the Anchor Text Optimization.

So the inclusion of important keywords in the Anchor Text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. Google considers Anchor Text Optimization an important pointer to page relevance. Anchor Text Optimization enhances your website's ranking by using the right keywords in Anchor Text Optimization. In fact Google even has a special operator: "allinanchor:keyword", which picks up text only from within the Anchor Text Optimization of indexed pages.

When linking to internal pages, it is better to use the format:
Read all about Anchor Text Optimization Optimization.
Instead of
Read all about Anchor Text Optimization Optimization here.

Keywords within the Anchor Text Optimization are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.
The "title" which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also helps search engines give you a wider keyword coverage.
When soliciting external links, it is better to provide your own "cut and paste" HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.
Links from external sites help your site to gain relevance for keywords mentioned in the Anchor Text Optimization which boosts your site's ranking. As the number of such inbound links increase, so will your site's ranking in SERPs.
Anchor Text Optimization therefore comes on top of the checklist in your SEO initiatives.