Monday, April 20, 2009

SEO Service, Local Search and SPAM

Why bother with SEO, if Google will provide you with an easy shortcut to the top?

I was doing analysis for my blog and got shocked with the google local search listing results. More than one local business vertical with 6 to 7 bogus listings all with the same phone number even. This is just wrong. Some companies create fake listings and fake addresses because they can only appear in the city their address is in.

Local search spam is similar in that hijacked local listings may be tricking your customers in much the same way. Combat map spam with awareness. If you are a member of a national organization, include this information on your site and if there are any alerts or important information about these kinds of issues in your industry or local area, link to them so your customers can be aware.

It may be a good idea to make your customers aware of any scams that they may encounter by alerting them to the existence of the issue.

I'm a local search expert, so I'm really looking forward to hearing your opinion.
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