Tuesday, June 12, 2007

Optimize Your Title Tag

The title tag is an essential part of a web page and it is a short description of that page, and the most important keywords should go first. All pages should have a title tag and all title tags in your site should be unique. Don't repeat the same title tag for multiple documents. It should be inserted into the header of your web page and it looks like:

TITLE> XYZ Company Home Page TITLE>
(its just an sample, not the exact code)

Since this tag plays a vital role in determining your site's ranking in the SERPs, optimization in each page is necessary and pay a lot of attention to the words that appear in this tag and the order in which they appear. You need to develop a crisply worded title tag that includes your most relevant keyword phrases and performs the function of announcing the summary of your web page's content.

How to Optimize Title Tag ?

It is better to place your service or products in short descriptive sentences (60 characters recommended) in the title tag than your company/domain name. This is because most Internet users search for specific products or services, not company names. But if you strongly feel like placing your company name in your title tag, then place it at the end of this tag.

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