Now a days people talks lots about Google Failure, I don't think that Google can be called a failure just because of some server problem or because of other problems. Well the fact is that Google search is really reliable and up to date and as a search engine I prefer Google and I hope we all :)
Okay today I thought to write some interest thing so I came up with Google Analytics most powerful feature, the Advanced Segments – Beta. Segments which let you group certain types of visits together. Those who are into SEO they gotta good feature to generate reports, a new tab above my Google Analytics Dashboard - Advanced Segments, new Beta feature.
What exact is this feature ? Well it filters which makes easier to see what your visitors are doing on your site, the default ones including
- All Visits
- New Visitors
- Returning Visitors
- Paid Traffic
- Non-paid Traffic
- Search Traffic
- Direct Traffic
- Referral Traffic
- Visits with Conversions
- Visits from iPhones
- Non-bounce Visits
The interesting part is the Custom Segments..Yeah now you can track your iphone, ipod, Android & PalmOS visitors.
You can filter particular visits and for enabling this new visitors segment is easy: click on the drop down menu at the top right of any report next to the text “Advanced Segments”, or left side under Settings Advanced Segments Beta 
and select “Create a new advanced segment”. This will lead you to a page where you can Drag and drop dimensions and metrics into the boxes to create a visit segment. Advanced segments allow you to choose what types of visits you want to be considered when generating the data for a report.
What is Metrics and Dimensions ?
- Dimensions are Visitors, Content, E-Commerce, Traffic sources and Systems.
- Metrics: Site usage, Content, E-Commerce and Goals.
How to Apply the iPhone filter to the default reports ?
From the Advanced Segments drop-down, click on “Create a new advanced segment”, and create a segment with 2 criteria. Drag “Operating System” under the “Systems” dimension into the target area with the dotted-line border, 
and type “iPhone” into the “Value” field. Click “Add ‘or’ statement” to get a second target area, and do the same for iPod or for Android. Then, you can name your segment “High-end mobile or Anything” and see that traffic in Analytics.
These all feature shows that Google is gearing into mobile analytics market and its very tough competition for other mobile analytic service provider. Even though its a challenge for other web analytics marketeers.
