Google Acquired Feedburner

Yeah its true according to TechCrunch, that Google acquired Feedburner, which is a web feed management company. The whole deal was in cash and mostly upfront, although the founders will be locked in for a couple of years.

What cool is taken YouTube, and now Feedburner? Hope they’ll be buying ICANN?

Interesting news for publishers currently running Feedburner’s advertising program because it’s likely that Google might integrate its Adsense contextual ad network with Feedburner.

Feedburner has a large inventory of publishers currently using their services and it would make sense for Google to tap these current users instead of relaunching or promoting Adsense for Feeds, Google’s RSS advertising program which has been in a perpetual closed beta since 2005.

Current Adsense publishers will also have the option of experimenting with feed based monetization. The integration with Adsense might also result in a lower barrier of entry (subscription level) for publishers.

Not to mention that Google will finally be stepping head-on into the RSS advertising industry by allowing it’s Adwords advertisers to purchase feed-based ad campaigns through Feedburner’s current setup.

It’ll be very interesting to see what changes are made in the near future.