While doing research, I have noticed that Google is NOT showing the title tag in the Search Engine Result Page (SERPs) for our website. I got shocked and started wondering why this is happening. Why Google is just ignoring our page title tag and displaying their own. I thought Google may be just testing or about to launch some new algorithm. But if it is happening, it could be a scary thought.
Here we go, below is a result when I did a search for “pepper square” query.
Look at the sixth result: www.peppersquare.com
Notice the title in the SERPs, this is the actual title of the page: “digital agency bangalore, interface design & web development.”
Don’t believe me? Check the snap shot below:
Google actually altering the title tags we created. Matt Cutts discusses this in a video of Google changing the Title tags and Snippets: -
I am not finished yet; I started digging bit deeper and found another SERP snippet change. Found another example: now search for “Interactive Agency” and see wikipedia’s snippet description (highlighted below) with a Jump to interactive agencies link.
What will happen if Google will do this kind of updates and ignore the number one factor of on-page optimization the title tags?
Have you notice this and do you have an example to share with? What is your thought? Please comment.
